Recently we undertook to develop a website for a property owners association. The challenge was to create a format that presented the wide range of static information that needed to be displayed, while also allowing a continuous news to be front and center in the website. We also wanted to create a website that would automatically post any new information on the website directly to their facebook page. Another factor was the desire for the website to hold various directories for local … [Read more...]
Search Engine Optimization and Google Webmaster Tools
In my mind there has always been BASIC search engine optimization and ADVANCED search engine optimization. This article is about BASIC search engine optimization - the stuff that anyone can do themselves and which almost NO-ONE actually does. One of the first and easiest steps is to use Google Webmaster Tools and register your website with google. If you have a gmail account this is very easy. Simply search for Google Webmaster Tools and go to the link you find. Google Webmaster … [Read more...]
Who Me? Do Search Engine Optimization?
Business Card Websites versus Broadsheet Websites People you meet get your business card, because that way they can find you again. People you have never met get some some kind of postcard or broadsheet in their mailbox, that way they can find you to start with. You have to ask this question. Can I personally meet every customer I will ever need? If the answer to that question is "no", then you need to read on. If you pay someone to build you a website and then plan to just leave … [Read more...]