In my mind there has always been BASIC search engine optimization and ADVANCED search engine optimization.
This article is about BASIC search engine optimization – the stuff that anyone can do themselves and which almost NO-ONE actually does.
One of the first and easiest steps is to use Google Webmaster Tools and register your website with google.
If you have a gmail account this is very easy. Simply search for Google Webmaster Tools and go to the link you find.
Google Webmaster gives you simple instructions on how to register your website.
Once registered, Google will start to crawl your website and will also report to you errors that it finds. It also gives a simple listing of what key words Google feels your website represents. If these are not the keywords you were hoping for you can go ahead and start addressing that.